Welcome Aboard

LucidPointe.  We are Digital Marketers & Cloud Specialists, located on the Connecticut shoreline in Darien with clients across the U.S. We’ve been doing this since 2009 and yes, it is hard to believe it’s been ten years already.

The Cloud stuff is mostly Microsoft Office 365. The Marketing stuff is mostly email marketing and marketing automation. All of it is blending a bit, though, as we are using connection tools like Zapier and Microsoft Flow to automate interactions between platforms and applications. Allows lots of cool things to can happen on autopilot.

We’ll pull together a complete marketing program with our agency partners if you need it. Primarily digital, but we do in-real-life marketing, too.


Mostly, we help businesses utilize technology for their marketing and their operations.

For marketing, it is email marketing and marketing automation. We run complete programs, including strategy, design, implementation, content creation, and execution. That means we take a thorough look at your marketing needs and put together a comprehensive marketing program.

We’ll put you on the platform that matches your budget, strategy, and program sophistication. For more email-centric programs, that could be Constant Contact, Emma, Robly, or MailChimp. We’re partners for all of them.

In an intermediate situation, we automate and integrate with “connector” tools like Zapier or Flow. These are great tools that allow a lot to be accomplished for not a lot of money. It is worth noting the email platforms above are actively adding integrations.

For the higher-volume, more sophisticated marketing programs we’ll use the fully-featured marketing automation platforms like ONTRAPORT or SharpSpring.

Let’s not forget content. We are an excellent writing shop, with a deep bench of writing talent. (Yes, a mixed metaphor). Customer-centric content, written in the voice of the client. Key words and phrases are included in the content, but never placed in the way of telling a good story. We admire the Oxford comma, and deplore any attempt by a dependent clause to lead when it clearly should follow.

We also provide everything else marketing through our agency partners. LinkedIn, social media, SEO, PR, graphic design,  photography, video, market research, website development; everything. Not billboards directly, but we probably know a guy….

(By the way, none of this website is their fault).

Office 365

Remember we help businesses with technology, right? Well, for most size businesses, Office 365 from Microsoft is the best way to get the software you need to run things.

Outlook, Excel, Word, Powerpoint. Cloud storage for everyone with OneDrive for Business and SharePoint. Email accounts. Very secure. Compliance tools and features.

Plus ways to work better (collaborate) with Teams and Skype for Business. Did you know you can do video, share presentations, and run all your phones through Skype for Business? No kidding.

Microsoft never stops innovating and upgrading Office 365. The features you get are really amazing – all for one low price.

We’ll set you up. Migrate your existing situation into Office 365. And help you maintain it afterwards. We’re project oriented for this, meaning one price to get you going. If you want a paid monthly maintenance plan, we’ll refer you out. If you want to maintain it yourself, that’s okay, too, and that makes us the ideal set-up partner for you.

We’re a Microsoft Partner. That’s important to know.

Who We Work With

(That’s “With Whom We Work” for English majors…)

Our technology and operations backgrounds mean we have an affinity for the thinkers, the clinicians, the scientists. So we work very well with technical, legal, financial, and medical clients. We love working with engineers, accountants, and consultants.

We process the same way. We speak the same language.  Which means we can translate their talk into regular human talk, which is a marketing-must.

Working with those folks means we often end up communicating to the luxury/HNW market. That expertise allows us to work well with all sorts companies that sell luxury goods.