Digital Marketing Agency | Microsoft Partner

Welcome Aboard. We are LucidPointe, a Digital Marketing Agency and Microsoft Partner located on the Connecticut shoreline in Darien with clients across the U.S. We’ve been doing this since 2009 and yes, it is hard to believe it’s been eleven years already.

Our Marketing services begin with email marketing and span through to marketing automation. We work with businesses large and small, and can help focus your marketing efforts into more sales opportunities. Efficiency is the key; a business really benefits from automating as much of the sales funnel as possible. Opportunities won’t fall through the cracks and the cost of acquisition is reduced. Marketing automation helps accomplish all that. Wherever you are now, we’ll put you into the email-to-automation continuum where it makes sense so you can grow.

And our specializations listed above, in conjunction with some fantastic agency partners, allow us to combine our expertise on some unique and innovative projects.  We’ve invited attorneys and former college athletes to become financial advisors.  We’ve helped entice business people to become dealers and distributors for major international brands in the U.S. and around the world. We’ve promoted electric vehicles (not that one, but another one). Cool stuff. Like your cool stuff.

Nowadays, though, it’s all about the “pivot”. What are you going to do differently now that physical distancing is with us for a while? How are you going to keep your message in front of customers when you can’t get in front of customers? As more people are dispersed into their homes and spending more time online, how are you going to reach them effectively?  We have some ideas for you, and a bit of advice: Don’t Stop Marketing. History shows us that stopping puts businesses further in a hole. To paraphrase the First Rule of Holes: the hole is deep enough already….no need to add to it.

The Cloud Services portion is mostly Microsoft 365, arguably the greatest innovation for business productivity we’ve seen. Microsoft 365 is constantly updated and upgraded, with features (like co-authoring documents) and applications (like Teams) that integrate with each other and can really transform how you work. We can also help you back up your Office 365 data so you can sleep at night.

Email Marketing | Marketing Automation

We help businesses just like yours market themselves online. But the real goal for business owners is sales, and there are now tools that bridge the marketing-sales gap. We do this by focusing on automating the sales funnel as much as possible, from leads at the top through most of the qualification process. The output: qualified leads that are more ready to buy.  Technically it is email marketing and marketing automation. Likes and shares are fine, but we come from sales, we come from management, so we know what needs to get done at the end of the day.

We run complete programs, including strategy, design, implementation, content creation, and execution. That means we take a thorough look at your marketing needs and put together a comprehensive marketing program.

We’ll put you on the email marketing platform that matches your budget, strategy, and program Constant Contact Partner Certificationsophistication. For more email-centric programs, that could be Constant Contact, Emma, Robly, or MailChimp. We’re partners for all of them.

We also provide text marketing services.

In an intermediate situation, we automate and integrate with “connector” tools like Zapier or Flow. These are great tools that allow a lot to be accomplished for not a lot of money. For more comprehensive marketing, CRM, and sales automation programs we’ll use fully-featured platforms.

Let’s not forget content. We are an excellent writing shop, with a deep bench of editorial talent.  Customer-centric content, written in the voice of the client. Key words and phrases are included in the content, but never placed in the way of telling a good story. We admire the Oxford comma, and deplore any attempt by a dependent clause to lead when it clearly should follow.

We also provide pretty much everything else “online-marketing” through our agency partners:

      • LinkedIn
      • Social media
      • SEO/SEM
      • PR
      • Graphic design
      • Photography
      • Video
      • Market research
      • Websites

Online Marketing for a New Business

Times are crazy out there in the business world (again), and if this time turns out to be anything like the last time (probably) we are going to see lots of new businesses opening up. Folks will decide to take their careers into their own hands.

Existing businesses will decide they really need to do this online marketing thing. For real.

Everyone will need to start somewhere, and we think a great place to start is with Constant Contact. Known historically for a great, easy-to-use email marketing product, look what else they offer:

  • Social Media Posting Tools
  • Social Media Advertising Tools
  • Email Automation
  • Website Builder
  • Domain Registration
  • eCommerce Engine
  • Logo Maker
  • SEO Tool

Pretty much everything necessary to get going. All for a great price. Plus they have great live support and a vast library of how-to documentation. Perfect for starting up and testing the waters.

Even better, you can start with a free trial. Click the button below to get started!

We’re happy to help answer questions. If you’d rather study-up on your own, we’ve created this Email-Basics reference. It covers some of the marketing fundamentals you need to keep in mind, as well as some best-practices for marketing with email. It will give you more than enough to get started.

Microsoft 365

For most size businesses, Microsoft 365  is the best way to get the software you need to run your organization. One of the real benefits is that small businesses get exactly the same tools as large businesses.  Which really helps if you are a small business looking to work with a large business.

Outlook, Excel, Word, Powerpoint. Cloud storage for everyone with OneDrive for Business and SharePoint. Email accounts. Video calls, presentation sharing, and screen sharing all adds up to powerful remote collaboration with Teams. Very secure. Compliance tools and features.

Microsoft never stops innovating and upgrading Microsoft 365. The features you get are really amazing – all for a great price.

We’ll set you up. Migrate your existing email accounts and data into Microsoft 365. And help you maintain it afterwards, including cloud backup. We’re project oriented for this, meaning one price to get you going. If you want a paid monthly maintenance plan, we’ll refer you out. If you want to maintain it yourself, that’s okay, too,  and that makes us the ideal set-up partner for you.

We’re a Microsoft Partner. That’s important to know.

Microsoft Office 365 Partner

Who We Work With

(That’s “With Whom We Work” for English majors…)

We provide digital marketing for business. But it goes beyond that simple phrase.

Our technology and operations backgrounds mean we have an affinity for the thinkers, the clinicians, the scientists. So we work very well with technical, legal, financial, and medical clients. We love working with engineers, builders, architects, accountants, and consultants.

We process the same way. We speak the same language.  Which means we can translate their talk into regular human talk, which is a marketing-must.

Working with those folks means we often end up communicating to the luxury/HNW market. That expertise allows us to work well with all sorts companies that sell luxury goods.

Small businesses like us because, well, we’re a small business and we understand. Big businesses like us because of our significant corporate tenure, and we understand.  Global businesses like us because we have background there, too, and….we understand.