Welcome. We are LucidPointe, a Digital Marketing Agency and Microsoft Partner located on the Connecticut shoreline in Darien with clients across the U.S. We started the business in 2009, but we’ve been doing marketing, sales, and operations for a lot longer – long enough to know what we are doing.
Marketing is about creating stronger, closer business connections. Precise language, used well, has the power to generate interest and desire, to convince, to express what makes a business authentically unique and different. To resonate. To draw people and prospects closer. To create those business connections that lead to sales.
Our Marketing services begin with content; using precise, powerful language and imagery. Content is distributed via digital platforms, including social media and email marketing, and span through to marketing & sales automation. We work with businesses large and small, and can help focus your marketing efforts into more sales opportunities.
Efficiency is key; a business really benefits from simplifying the marketing tech stack and automating as much of the sales funnel as possible. Opportunities won’t fall through the cracks and the cost of acquisition is reduced. Marketing & sales automation helps accomplish all that. We’ll put you into the email-to-automation continuum where it makes the most sense for your business.
Marry an efficient program on the right platforms with great content and you’ve got marketing that works.
You can tell a lot about someone by the company they keep. Here is some of what we’ve done for clients:
- Recruited attorneys and former college athletes to become financial advisors
- Helped financial advisors grow their AUM with custom (i.e. not cookie-cutter) content that passes compliance
- Introduced dealer/distributorship opportunities in the U.S. and around the world for major international brands
- Promoted very technical components and systems to engineers
- Sold paint
- Built referral and patient bases for medical practices and home health care agencies
- Sold garage doors
- Promoted electric vehicles (not that one, but another one).
None of this is pizza or donuts. It is generally very cool, complex stuff. Like your cool stuff.
The Cloud Services portion of our offering is Microsoft 365, arguably the greatest innovation for business productivity we’ve seen. Microsoft 365 is constantly updated and upgraded, with features (like co-authoring documents) and applications (like Teams) that integrate with each other and can really transform how you work. The right Microsoft 365 license helps keep RIAs 17-a and 4510 compliant. We can also help you back up your Office 365 data so you can sleep at night.
For more information on any of our services or to begin a dialog, fill out the form below. We’ll be in touch.