Welcome Aboard

LucidPointe.  We are Digital Marketers & Cloud Specialists, located on the Connecticut shoreline in Darien with clients across the U.S. We’ve been doing this since 2009 and yes, it is hard to believe it’s been ten years already.

The Marketing stuff starts with email marketing, spans marketing automation, and goes straight through to CRM & sales automation. Technically that last bit isn’t marketing, as the purists will observe.  Purity aside, a business really benefits from automating as much of the sales funnel as possible. Opportunities don’t fall through the cracks and the cost of acquisition is reduced. Wherever you are now, we’ll put you into the continuum where it makes sense so you can grow.

And our specializations listed above, in conjunction with some fantastic agency partners, allow us to combine our expertise on some unique and innovative projects.  We’ve invited attorneys to become financial advisors.  We’ve helped entice business people to become dealers and distributors in the U.S. and around the world. We’ve promoted electric vehicles (not that one, but another one). Cool stuff. Like your cool stuff.

The Cloud for us is mostly Microsoft Office 365, arguably the greatest innovation for business productivity we’ve seen. Office 365 is constantly updated and upgraded, with features and applications that integrate with each other and can really transform how you work. Yeah, we like it.

Marketing & Sales Automation

Mostly, we help businesses automate their sales funnel, from leads at the top through most of the qualification process.

We run complete programs, including strategy, design, implementation, content creation, and execution. That means we take a thorough look at your marketing needs and put together a comprehensive marketing program.

We’ll put you on the platform that matches your budget, strategy, and program sophistication. For more email-centric programs, that could be Constant Contact, Emma, Robly, or MailChimp. We’re partners for all of them.

In an intermediate situation, we automate and integrate with “connector” tools like Zapier or Flow. These are great tools that allow a lot to be accomplished for not a lot of money.

For more comprehensive marketing, CRM, and sales automation programs we’ll use fully-featured platforms like Keap or Infusionsoft. Keap is targeted to the solo or small-team business, Infusionsoft for larger teams, ecommerce, or more sophisticated applications. We’re partners for these platforms, too.

Speaking of sales (were we?), we have partners that can teach you to cold call effectively, manage your sales teams better, and close more deals. Marketers consider that the ‘bottom of the funnel’, but the rest of the business world knows that as ‘top-line revenue’. We’d be remiss if we left part of the sales funnel unattended to.

Let’s not forget content. We are an excellent writing shop, with a deep bench of writing talent. (Yes, a mixed metaphor). Customer-centric content, written in the voice of the client. Key words and phrases are included in the content, but never placed in the way of telling a good story. We admire the Oxford comma, and deplore any attempt by a dependent clause to lead when it clearly should follow.

We also provide everything else marketing through our agency partners. LinkedIn, social media, SEO, PR, graphic design,  photography, video, market research, website development; everything. Not billboards directly, but we probably know a guy….

(By the way, none of this website is their fault).

Office 365

Remember we help businesses with technology, right? Well, for most size businesses, Office 365 from Microsoft is the best way to get the software you need to run things.

Outlook, Excel, Word, Powerpoint. Cloud storage for everyone with OneDrive for Business and SharePoint. Email accounts. Very secure. Compliance tools and features.

Plus ways to work better (collaborate) with Teams and Skype for Business. Did you know you can do video, share presentations, and run all your phones through Skype for Business? No kidding.

Microsoft never stops innovating and upgrading Office 365. The features you get are really amazing – all for one low price.

We’ll set you up. Migrate your existing situation into Office 365. And help you maintain it afterwards. We’re project oriented for this, meaning one price to get you going. If you want a paid monthly maintenance plan, we’ll refer you out. If you want to maintain it yourself, that’s okay, too, and that makes us the ideal set-up partner for you.

We’re a Microsoft Partner. That’s important to know.

Who We Work With

(That’s “With Whom We Work” for English majors…)

Our technology and operations backgrounds mean we have an affinity for the thinkers, the clinicians, the scientists. So we work very well with technical, legal, financial, and medical clients. We love working with engineers, accountants, and consultants.

We process the same way. We speak the same language.  Which means we can translate their talk into regular human talk, which is a marketing-must.

Working with those folks means we often end up communicating to the luxury/HNW market. That expertise allows us to work well with all sorts companies that sell luxury goods.

Small businesses like us because, well, we’re a small business and we understand. Big businesses like us because of our significant corporate tenure, and we understand.  Global businesses like us because we have background there, too, and….we understand.