Welcome Aboard. We are LucidPointe, a Digital Marketing Agency and Microsoft Partner located on the Connecticut shoreline in Darien with clients across the U.S. We started the business in 2009, but we’ve been doing marketing, sales, and operations for a lot longer. We’re confident we know what we are doing.
Marketing is about creating stronger, closer business connections. Precise language, used well, has the power to generate interest and desire, to convince, to express what makes a business authentically unique and different. To resonate. To draw people and prospects closer. To create those business connections that lead to sales.
Our Marketing services begin with content; using precise, powerful language and imagery. Content is distributed via digital platforms that begin with email marketing and span through to marketing & sales automation. We work with businesses large and small, and can help focus your marketing efforts into more sales opportunities.
Efficiency is key; a business really benefits from automating as much of the sales funnel as possible. Opportunities won’t fall through the cracks and the cost of acquisition is reduced. Marketing & sales automation helps accomplish all that. We’ll put you into the email-to-automation continuum where it makes the most sense for your business.
We’re a Digital Agency. So in addition to our specializations listed above, we have some fantastic agency partners that allow us to combine everyone’s expertise on some unique and innovative projects. For example:
We’ve invited attorneys and former college athletes to become financial advisors. We’ve helped financial advisors grow their AUM and meet their compliance requirements. We’ve helped entice business people to become dealers and distributors for major international brands in the U.S. and around the world. We’ve sold paint and garage doors. We’ve promoted electric vehicles (not that one, but another one). Cool stuff. Like your cool stuff.
The marketing & sales world is continuing the shift to digital. The trends were already underway, but they have been accelerated by the pandemic. Businesses found they could close business with a vastly different face-to-face experience. We constantly look for the best way clients can achieve their objectives. Whether your business is now Digital First, Digital Forward, or Digital Friendly, we can help you market better and sell more.
The Cloud Services portion of our offering is Microsoft 365, arguably the greatest innovation for business productivity we’ve seen. Microsoft 365 is constantly updated and upgraded, with features (like co-authoring documents) and applications (like Teams) that integrate with each other and can really transform how you work. The right Microsoft 365 license helps keep RIAs 17-a and 4510 compliant. We can also help you back up your Office 365 data so you can sleep at night.
For more information or to begin a dialog, fill out the form below. We’ll be in touch.